A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
A small startup in Sydney came to the Fluency team with a vision to re-package stretch routines and collated chiropractic data into an app that could be sold to corporate employers who are looking to improve the health of their employee’s.
The app has a wide range of low intensity stretching programs to encourage employee's to get away from their desks at work and do a couple of stretches throughout the day.
This project was a great example of being able to push the art direction and deeply consider the imagery we used. The app needed to look great to entice users to want to open it up every day and keep it on their phone. I hand picked images from stocksy which captured a more atmospheric, real vibe which complimented the flat design of the interface.
Live site: ultimatebodyiq.com.au
Role: User Experience, Design direction, Visual design production
Deliverables: User flows, Wireframes, Prototypes, UI Design, Style Guide - IOS/ Android, Specifications documentation, Logo design and branding